One of the positive reinforcements stemming from the Covid pandemic is a refocus on sustainability. Many big players in different industries from different countries are discussing it this week at the Singapore APEX Business Summit that’s being held at the Sands Expo and Convention Centre.

My colleague and I have been on site in the first two days to hear some of the region’s business leaders and policy makers discuss sustainability and what it means for businesses and consumers in our region.

The CEO of online retail firm Lazada Group, Chun Li, kicked off the summit with the keynote address entitled ‘Re-imagining Sustainability in Business’. Singapore’s Minister for Finance, Lawrence Wong, UOB’s Managing Director and Chief Sustainability Officer, Eric Lim, and the Monetary Authority of Singapore’s Chief Sustainability Officer, Darian McBain, also gave their takes on the topic.

The consensus in case we didn’t already know it: sustainability is a central motivator for consumers and a central consideration in capturing business opportunities.

It doesn’t take a day at the APEX Summit to know that corporate mindsets are adapting to new consumer realities. As a Gen Z myself, I am part of the recurring truth: that we will soon be the world’s biggest consumers. It is exactly our generation that is, more than any generation before us, interested in the sustainability credentials of the companies with which we engage.

The summit will be discussing green and sustainability themes over the remaining three days, and I look forward to providing more insights from the business community.

Healy Consultants Group provides a wide range of corporate services across the world. Email or WhatsApp us now to find out more about our services.