Sustainability for the MICE Industry 

As the world adjusts itself to living with Covid, MICE (Meetings, Incentives, Conferences and Events) activities are resuming. Singapore has always been a hub of such events.  

Singapore’s MICE industry has recently unveiled a Sustainability Roadmap, with the aim of making Singapore one of the most sustainable MICE destinations in the Asia-Pacific region.  

The roadmap sets out three key targets:  

1. To develop a set of sustainability standards by 2023 that will be internationally recognized by 2024;  

2. For all six purpose-built MICE venues and 80% of SACEOS (Singapore Association of Convention & Exhibition Organizers & Suppliers) members to attain recognized sustainability certification by 2025; 

3. For the MICE industry to start tracking waste and carbon emissions by 2023. The industry aims to reduce waste in line with the Singapore Green Plan by 2030 and achieve net-zero emissions by 2050.

Best practices to raise sustainability standards

To help achieve these targets, the Singapore Tourism Board (STB) and SACEOS have established the MICE Sustainability Committee, which will raise awareness of sustainability efforts and best practices, encourage the adoption of sustainable practices and deepen sustainability competencies within the industry.  

The roadmap also outlines strategies to guide the MICE industry in raising sustainability standards, adopting innovative and scalable sustainable solutions and raising awareness of sustainability solutions and industry best practices. 

For example, businesses are encouraged to incorporate sustainable leisure experiences in MICE group itineraries through STB’s In Singapore Incentives & Rewards (INSPIRE) Global 2.0 scheme and working with STB’s tourism partners through the Singapore MICE Advantage Program (SMAP) to encourage sustainable MICE travel. 

The STB and SACEOS hope that the MICE Sustainability Roadmap will help the industry pursue attainable and relevant sustainability goals and work towards a sustainable business events landscape in Singapore. 

The MICE Sustainability Roadmap was launched at Sands Expo and Convention Centre, the first carbon-neutral MICE venue in Singapore.  

Sands Expo and Convention Centre, a sustainable MICE venue in Singapore.
Sands Expo and Convention Centre, the first carbon-neutral MICE venue in Singapore.

The MICE industry is on track for a strong recovery following the reopening of Singapore’s borders in April 2022 and the growing demand for sustainable business travel. This trend will also likely catch on around the region as the tourism sector recovers further.  

We at Healy Consultants Group will be happy to assist you to set up your MICE business in Singapore or other countries the region. 

Healy Consultants Group provides a wide range of corporate services across the world. Email or WhatsApp us now to find out more about our services.

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