Creating engaging content is essential for marketing, especially if you are a small business. But writing is not for everyone, creating quality content is even harder, especially for with limited resources. With the help of artificial intelligence (AI) tools, writing quality content has become simpler and more efficient. 

In this blog post, we will explore how small businesses can leverage AI to enhance content writing. We will also recommend AI tools and discuss the limitations that businesses should be aware of.   

Why adapt AI in content writing  

One of the biggest benefits that AI brings to small businesses is to create content much faster than people. While a human writer would take a long time to do research and writings, AI tools can produce an article in minutes or even seconds. This not only improves the efficiency but also allows small businesses to reallocate resources to areas that require more personal touch.  

Moreover, AI tools can improve businesses’ cost-effectiveness. Hiring professional content writers full time typically costs a few thousand dollars, even freelance ones would set the business back a few hundred dollars per project. Some AI tools are free, while others charge a low monthly subscription rate.  

Considering that most of the small businesses have limited budget, AI-generated writing may be more appropriate for most content marketing purposes. For specialised content, AI can also help do the first draft for a professional to edit.   

3 ways to leverage AI 

Small businesses can leverage AI for content writing across three areas: content creation, content optimisation, and performance tracking.  

By leveraging advanced algorithms, AI tools analyse data, identify trends, and provide insights that spark creativity and serve as a foundation for content creation. Content writers can use AI as a thought partner to stay relevant and innovative when producing content.  

Additionally, AI tools can help with improving search engine optimisation (SEO). It can analyse a vast amount of data and identify relevant keywords and phrases that help improve the content’s visibility in search engine results. By maintaining consistency in keyword usage, businesses can strengthen their SEO efforts and attract a larger audience. 

Lastly, AI tools can track and evaluate the effectiveness of content created or shared online. It can also suggest why certain articles are not performing well based on analysis of traffics generated, readers’ responses, or SEO score etc. By analysing content performance, marketers can make data-driven decisions to optimise content and improve engagement, traffic, and conversions.  

AI tools small business can start with  

For companies with tight budget, two free options are ChatGPT and Bing Chat. They provide various advantages based on different purposes. If you need more research oriented and conversational responses, Bing Chat may be more suitable for you. On the other hand, ChatGPT is more ideal for creative writing, marketing copy, and engaging conversations.

Moving beyond free options, businesses seeking for more advanced AI capabilities can explore premium tools like Jasper which offers a more guided experience. Jasper is an AI content writing tool that integrates with typing assistant Grammarly and popular browser Chrome, along with a built-in plagiarism checker, making it a comprehensive solution for diverse content creation needs.  

Other than content generators, platforms that utilises AI such as SEMrush is a widely used SEO tool that helps businesses improve organic search rankings and monitor website performance. It harnesses AI to suggest keywords for content direction, provides insights into competitors’ strategies, and offers advice on link building to enhance SEO. SEMrush also conducts relevant site audits, highlighting critical issues that require attention. 

What are some limitations  

Even though AI can help businesses to generate content in various ways, they are not without limitations.

One of the main drawbacks is that it is challenging for AI to understand and replicate the complex undertones that human writers naturally incorporate into their narratives. Therefore, AI-generated writing may lack the creativity, empathy, and intuition of the human brain.  

In addition, every business has a unique tone and style of delivery. Without careful monitoring, AI may generate content with inconsistent tones that do not align with the brand’s intended personality, which could confuse customers and impact their perceptions of the brand. 

Furthermore, while AI excels at analysing market trends, marketers still need to decide their content directions. This decision relies on their intuition from years of experience.  

Final thoughts 

AI offers immense opportunities and potential for small businesses to improve their content writing. Businesses are encouraged to continuously explore more options to find the most suitable AI tools for their own business.

At the same time, bear in mind that while AI knows logic and patterns best but fall short of grasping and conveying the nuances of human emotions and contextual subtleties. Hence, finding the right balance between AI and human touch will be the key to effectively engage with readers and optimise marketing efforts.

Healy Consultants Group provides a wide range of corporate services across the world. Email or WhatsApp us now to find out more about our services.